Boren Ägg

Boren Ägg is a large-scale producer of eggs that markets its products to smaller businesses and retailers. The company’s goal is to become a go-to choice for large-quantity egg cartons in grocery stores.

The Brief

Establish Boren Ägg as a viable choice for shoppers buying eggs in bulk through a striking visual identity, eye-catching label and sponsored marketing on social media.

The client wanted packaging that would contrast against the more traditional label designs on the shelf.

The Solution

By applying the concept “Everything Eggs”, that highlights the versatility of eggs in everyday cooking and everyday life, the brand effectively reinforces the idea that buying in bulk has a distinct value compared to buying many smaller packages over time.

Bold colors and a design that utilizes the large space of the egg carton as a canvas, rather than just a logo space, creates strong shelf impact. With twelve unique label designs cut from one larger sheet, shoppers get a sense of nuance every time they buy Boren Äggs products.