Nature Aerocraft

For confidentiality reasons, the real client cannot show either its name or concept; during job interviews or in confidential contexts, the actual material can be shown and explained. The real client does not stand behind any of the technical solutions or explanations shown below.

Nature Aerocraft is a family-owned business specializing in aerospace engineering and composite materials.

In the near future the company intends to adjust its business model, effectively transitioning from being a subcontractor in the field of aviation to focusing on in-house projects full time.

The Brief

Create a visual identity for Nature Aerocraft that repositions the brand and signals its approaching change in direction.

In addition to an updated brand identity, concepts were to be developed for an internal aircraft project that has been taking shape over the years.

150-10

The Solution

By building the new identity around shapes that are central to the construction of the airplane, the logo bridges the gap between design and engineering.

To position Nature Aerocraft in the leisure airplane market, the RETaIN concept was introduced. This concept is supported by visual elements and brand copy. These components emphasize an emotional connection to the purpose of retaining freedom, along with stating the project’s many advantages.