Soil And Seed

Soil And Seed is a manufacturer and retailer of farming equipment, operating across Europe, Canada, and Japan. The company prides itself on developing sustainable agricultural solutions that support farmers by making ecological farming more affordable and accessible.

As a part of the larger Lyckegård Group, Soil And Seed is listed on the Stockholm Stock Exchange.

The Brief

Distinguish Soil And Seed from its parent company by creating a striking visual identity, built around the brand’s three core strengths: innovation, support and expertise
in the field of sustainable farming.

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Through conversations with the client, it became clear that they wanted to position themselves as contemporary and grounded. Rooted in the present, but with an expression that could endure the test of time.

Soil And Seed was my first client with an international reach. For this project to translate well across cultures, I realized that I had to create not just an identity, but a visual system.

The Solution

The new identity emphasizes a dedication to both farmers and farmland. It is rooted in a conceptual closeness to the field, using symbolic references to equipment, crop-inspired colors and a modular patchwork landscape to illustrate different stages of crop growth.

When I introduced the modular pattern across all applications it shifted from being a collection of design elements into a cohesive system. This made me realize that clarity does not come from simplicity, it comes from a structure where every element knows its place.