Starfoundry

Role: Visual identity (solo)
Deliverables: Brand system, logo, website mockup, merch, social, UI.

Starfoundry is a character-building app for sci-fi fantasy board games, the goal was to create an identity that felt modular, intuitive, and easy to translate into digital interfaces.

The Brief

The brief was to design a system that could live both in code and in physical products and to position Starfoundry as “the ultimate building block” for players.

This system allows the brand to scale from digital interfaces to merch and printed materials without losing recognition. The result is a flexible identity that supports usability, storytelling and consistent branding.

The Solution

I centered the identity around the cube, a simple shape that reflects modular character construction. From this core shape I found fitting typography and made symbols, layouts and UI components that could adapt across platforms.

Making the outermost layer of the logo from eight blocks allows for a separate symbol representing the eight core character types.